Happy 30th anniversary Computers in Libraries! You are (slightly) older than I am!
From the intro two nice quotes
- “Technology to help communities”
- ” Intelligence is the ability to adapt to change. ” – Stephen Hawking
Opening Keynote: Continues Innovation and Transformation
Steve Denning was the speaker, who has experience with knowledge management and is a writer on leadership and Storytelling. Also writes for Forbes.
To delight your user base, have managers who enable their staff. But, there is a need to be managers of the Creative Economy. Our current technologies are hugely disruptive and are impacting various industries hugely. “the computer age is about the change in mindset brought by computerization.”
New management styles are emerging, now we have managers as coaches, with self-organzing teams, where they are enabling their teams and encouraging continuous improvement. Now we are focused on users, with a horizontal ideology which is a all about adding value to the user experience, and make sure everyone in the organization can see how they add value to the user.
Principles of New Management of the Creative Economy
- Delight customers, move to outcomes (not outputes)
- Role, managers as enablers
- Coordination of work is now iterative, sprints, short cycles. Be Agile.
- From value to values, be about continuous improvement and transparency.
- Interactive communication, have horizontal conversations.
This system fits together and is self-reinforcing. Need to move to this system completely to be successful. This change is being driven by economic and expectations of the users. This paradigm shift is not going to be easy for many organizations.
Writing for the Modern Web
David Lee King on improving your website writing.
People: write for your users, look at community and Web analytics to know who your audience and write for them. Also realize that you have 8 seconds to hook them.
Product: Writing is your product, and you are also writing about your product. So it is important.
Process: Titles should be 5-6 words, and have them filled with keywords. Use the inverted triangle of writing. Most important details at the top (think sports articles). Use lists, keep things short. Including sentences. Heading are also useful. Think scanning. Only think about 1 or 2 ideas per page. Edit away the “blah blah blah” such as welcome paragraphs and transitions. Get to the point. Sentence fragments are great! Don’t put essential items in a sidebar, because responsive design will drop that content to the bottom of the screen.
Don’t use non-browser pages. Such as PDFs, Word docs, Excel docs. If it is one the website, use HTML.
Write conversationally. Read it out loud to yourself as a test. Use “i” and “we” and use second person. Think like social media. And use active voice. And use (relevant) pictures. It is important to use keywords, and hash tags when relevant. Check for errors! Share and re-use your content.
Where to start? Do a content audit. Look into consolidating pages, look for duplication, and get rid of it. For databases tell people what they are going to get- what is in it for them. Use analytics to show what pages aren’t working.
Web Redesign for better UX
With Elaine Meyer of MCLS. Need: way finding, help, and marketing/communications. Treat your website like a beach, same care and thought and revision. [find and insert link to slides].
She interviewed 5 libraries about website redesign. For user research, look at content (what is important), and look at other libraries, interview patrons, and test before launch. Use search terms to help know what your users are looking for or what they think you are offering.
Building Ebook Platofrms: By and For Libraries
IMLS has been purchasing ebooks, most are using Overdrive. Concerned about Overdrive purchase. “AWE Stations” for young children. Funds are also used to train staff.
Douglas County Libraries
4 years since launch, and have seen an impact. 3 things drove them to create their own platform, content, pricing, and lack of platform competition. Also wanted integration. First steps were to go after small, mid-list, and self-published material. 45 publishers and 45,000 titles through their platform. Using open source software. This then was scaled to the state-wide project, funded by the IMLS grant. Partnered with Odilo and VuFind, hosted in the cloud, and own their own Adobe Content Server. Launched in 2014. Called E-Voke.
3 Things to keep in mind; you need people, technology, and processes (project planning).
It is very expensive, don’t go alone! Consortia are the way to go. Would need at least one person who can negotiate with publishers. And the time commitment on-going is significant. They get to keep all their patron data. Tip, outsource the development needs- otherwise, you you become a software developer.
Resource: Aspen Report
Suggestions: who owns content (Library or consortia)? Partnerships are very important. You need to balance ownership and access. Patrons have expecting of content, which is important. Establish success metrics. Go beyond circulation, customer feedback, industry impact. For MARC records, they developed a program to create the records.
Califa enki platform
Based off of Douglas County, have people working on it 6-10 who have other jobs as well. Launched in beta in 2013. Shared collection, hold ratio of 4:1, epub format of choice. Have teired pricing. Still working on getting the bonus content, such as book covers. Content includes self-published materials.
Resource: ebooks are forever
Goals: national ordering platform, and ILL
Douglas County has workshops “Library as Publisher” to create good ebooks.
E-voke platform can handle ebooks, audio, video, music.
The Ebook Effect: Three Community Experiences
Liz Philippi, School Librarian. School Library Media Specialist. Capstone books, MyON approached them about a free pilot for ebooks for kids. Ask the kids to read 5 books. Focused on the Lexie levels, tracked number of books read, and minutes spent reading. Easy to work with, a based. Launched with the Summer Program, imported student data (login info), and sent home flyers, and had contact info. Shared also with Public Library systems. Successful uptake, and worked with the nor reps, and advertised one-to-one as well. Some kids read 500 hours over the summer. Really loved the data, which helped make the argument to keep n the program.
Monica Babaian, Elementary Librarian, pilot school. Low reading level school. They wanted to motivate kids to read. She wrote a post on her experience. Offered orientation during Library visits, trained teachers as well. Guided kids through interest inventory and reading level assessment. Included recommended reads, creating own lists, reading journals, and review and rate books, also there are book quizzes. Teachers can also add in lessons.
Robert Cagna from West Virginia University. His slides are at slideshare.net/cagna He discussed how a classic book has thrived as an ebook, as well as possible impacts of the format.
New Catalogues: From Scratch & Social
Amy & Amy, Hennepin County Library, Senior It specialist and Systems Services spoke about the catalogue that they created. Used to developing their own content, their discovery layer is responsive and accessible. Launched in October 2014. Focus of presentation is on search. Their search includes ISBN, Call Number, and barcode. It is an iterative process. They do not use the label “catalog”. They prompt to keep search limits. Work with relevancy and indexing. Includes popularity books- number of copies and holds on a title. People expect forms a work to be together. Cross-references are good. Colour-coded formats with no covers. Most people do not go past results page. So, they added a hover-pop-up. Constantly working to improve labelling and removing jargon. Call numbers only show up in-house. You can se on results page what you have checked out and on-hold. Have a customer support plan I place effort launch.
Abby, launching their OPAC product . They have the metadata and get to use it. This product is for tiny libraries (churches, law firms, etc.). $10 a year. Needed a way to track circulation, hard for patrons to search. They are building an OPAC layer. Will be available summer 2015. Will not have a patron database. Will be mobile friendly and FRBR-ized. And will have stable URLs. IIt will be simple and familiar, and use the existing bonuses that Librarything already has. The users will stay within their catalogue.